Bennington Museum of Art—Rebrand
The objective with this assignment was to give The Bennington Museum (Vermont, USA) a brand update to appeal to younger audiences while retaining an aspect of its classic heritage.
The hanging "B" logo and color theme I came up with blends classic with informal and was too fun to pass up.
To go along with this, I created bold signage reflecting current art on display at the museum (top), and an eye-catching subway ad (above) showcasing the museum's diverse collections of art.
In keeping with engaging a younger audience, I also created an email blast featuring an event hosted at the museum (Creative Community Events), and, of course, swag!
(This project is for personal student work—noncommercial—only.)