C2Sense—Branding & Packaging, Product Launch
Packaging for a concept product I came up with to house C2Sense’s tiny sensor which monitors indoor air for harmful volatile organic compounds (VOCs) and syncs with a mobile app. Because this is new tech that syncs with a smartphone, I designed the packaging to reflect a feel that smartphone users are familiar with rather than packaging as a traditional home goods product.
Logo was also updated with my vision for the brand. Check this startup out on MIT’s The Engine!
A series of small space ads created to go along with the product launch. Mothers and children are featured because they are the demographic most at-risk from VOC's, which this particular sensor is designed to detect.
Created product in Photoshop and staged the sensor concept in a home setting.