Pursuit of Cut—Logo Design & Visual Brand Identity
Logo design for Boston-based hairstylist and barber, @pursuitofcut. We incorporated the hawk with shear and razor to pay tribute to an important influence to her story. The road through the mountains depicts her mobile operation, which provides optimum convenience for clients.
Business card design, which we had printed as such, features an embossed letterpress design.
Photoshop mockup of leatherwork concept for apron.
Snapshots of my creative process for the brand design. I took concepts to sketches then on to review and revisions.